Response to "Red Bull DJ's Table"
www.core77.com
"So why is beverage maker commissioning nightclub furniture? "Companies are always looking for ways to break through the clutter, especially when activating their sponsorships," Kyle Romaniuk, Cocoon's Brand Evolution Director & Principal. "Product design is a great way to make your brand part of an experience--rather than just intruding on one.""
This is great for advertising. Especially because red bull represents "energy" most people are full of energy in the presence of a DJ. Getting people to buy it to use, that is another task. Maybe there should be a "red bull" holder in the front of the table to put drinks in for more advertising purposes? I dont know. Just thinking ahead.
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